CREATIVE ARTWORKER

REI (Recreational Equipment Inc.), went through a packaging re-design of it’s own product line. REI’s in-house team required a guide book to maintain the integrity of and successfully implement their new packaging design.

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Assets were also supplied for client use such as icons and background patterns. Coupled with these and the guidelines, lead SKU designs were developed into print ready mechanicals and supplied to the client to guide their in-house team.